Butlin's

The Butlin's site at Minehead is one of 3 Butlin's holiday resorts across the UK. The Butlin's brand, established almost 80 years, has become a well-known British Institution.

Now owned by Bourne Leisure, Butlin's Minehead, the largest of the three resorts, was the third camp to open in 1962.  With a requirement to improve the perception of accommodation at Butlin’s,  they have embarked on a high investment project to redesign the chalets set within a new Lakeside village at its resort in Minehead, Somerset.

Brief:

Opening in Easter 2015 the brief for the Lakeside chalets was to provide an environment which remained loyal to the history of the traditional chalet but with a 21st century, modern feel.  Architecture by Allison Pike,  Butlin’s wanted to furnish the interiors with prints and designs evoking memories of the ‘Butlin’s British seaside, to emphasise the heritage of the ‘family holiday’.  Colours needed to be bright, cheerful, (without being overwhelming) and the new design unique to the Butlin’s brand. The Butlin’s  iconic logo was a key part of the brief and needed to be  evident in the design.

Outcome:

Fusion by Design worked with Skopos and the Butlin’s team to develop a bespoke printed design for curtains and wardrobe backs, with the print of a small graphic Butlin’s yacht, bearing the Butlin’s ‘B’. The yachts were seen as a fitting icon for the lakeside accommodation, symbolising freedom and  relaxation.  The design was inspired by a forum post of a bygone memory of the curtains in the original Butlin's chalets, featuring a quaint yacht scene.  Retro tones, inspired by nostalgic photos and advertisements from Butlin’s golden era, have been mixed with bright complimentary colours. Skopos’ Peru fabric was used as a colourful highlight.

Branding on the  cushion and bed-throw fabric was inspired by Billy’s original chalets, which welcomed guests with branded bedding using the ‘B’, demonstrating pride in the brand and gaining him a reputation for his attention to detail.

Benefits of Using Skopos:

Skopos work with clients to provide a bespoke, unique design.

Experience in print and manufacturing means Skopos understand the requirements of the project from beginning to end.

Skopos will work closely with customers on trial rooms and will develop designs as required before roll-out.

Full range of products means customers can choose fabrics that are on budget (and fit for purpose) and meet contract specifications.

Any project, large or small, will be given full attention.

All fabrics are Flame Retardant to tested contract standards.

 

 

 

 

 

 

 

 

 

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